Building better business services is all about maintaining great relationships with your clients while targeting new prospective customers. The customer service and customer relations side of your approach to branding, marketing, and business processes is an integral component in the success that you and millions of other business owners and managers are chasing after throughout each trading day.
Retaining current customers is often tricky, but it is the easier side of the coin to be sure. New customer acquisition is costly and often highly difficult. To make matters worse, several new approaches are circulating in the business world about how to more accurately estimate customer value to the brand in total dollars and ways of comparing retention efforts.
A universal truth is at the bare foundation of all of this jostling. Brands that provide a great user experience to their loyal customer base while also reaching out to provide value to new clients are some of the most trusted names in the industry. There is a time and a place for boiling these facts and figures down into raw numbers, but customer service will always be a nearly entirely human-driven experience. Building greater depths of success can be made simpler with these great approaches.
Create frictionless interactions for clients.
Customers who contact your offices often need a solution to some kind of problem. This is true for new clients and those who have been patronizing your business for many years. Perhaps your customer is calling in for troubleshooting advice, or maybe the inbound call is a result of an unhappy customer at another firm who is testing out the market and looking for a new solution to their business or consumer needs. No matter how you look at each contact with the marketplace, using great tools like an integrated Microsoft Teams contact center approach can bring you the most significant rate of success when it comes to solving these needs for existing clients and prospective customers.
Bright Pattern is a key name in this contact center space. The firm has been helping brands drive conversions for many years with the help of integrated, cloud-based systems that offer seamless connectivity from within the office or while working from home. In the current climate and marketplace, the ability to send CSRs home while still enjoying call transferring capabilities, powerful disposition tools, and fast call handling is a game-changer for businesses of all market segments and industries.
Advertising and using a dedicated media strategy are crucial for expanding opportunities.
In addition to the customer service elements that will help you maintain a great relationship with your core customer base, reaching out to your target audience through social media, Yelp reviews, and other types of media exposure can create unique conditions for success. An earned media strategy is one great approach that more and more brands are bringing into the fold these days. Earned media is anything that users create surrounding your brand or product that you did not have to pay for. Instead, you “earned” the exposure through the positive attributes of your business model, customer service response, or high-quality craftsmanship (often, earned media comes down to a blending of these and other significant attributes).
Earned media is prevalent among social media channels. With more than four billion people using social media throughout the world, user-generated content that showcases your products and services is always a great way to boost exposure and reach out to more clients at all times.
With these strategies in hand, it’s time to get work on your new media and customer satisfaction tasks to build and maintain your existing customer base.
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