There are hundreds of local and national SEO companies that specialize in marketing for law firms. As anyone would expect, the cost and service quality also varies. Most of the time, all of these companies look good on paper. Unfortunately, a law firm that has little experience with SEO will have a hard time choosing. How do you determine which company is good? This article will outline the essential qualities you need to look for when comparing Law Firm SEO services.
Content quality and link-building strategies
At first glance, a law firm SEO may seem similar to SEO for any industry. But it is actually more complicated than you think. The legal industry has strict rules and ethical guidelines when it comes to advertising. As such, you need to look for an SEO firm that can offer high-quality law-related content. The SEO Company should produce new content regularly to succeed in promoting your site.
When it comes to link-building, the SEO Company also needs to guarantee that your site will get backlinks from reputable websites. There are authority sites specific for law firms, and the SEO Company needs to have access to these resources.
Comply with Google’s Guidelines
Google will sanction a site that engages in unethical SEO practices. Look for an SEO company that only uses white hat strategies. White hat techniques may take time but ultimately ensures that you build your site’s reputation and gain Google’s trust.
Is the SEO firm working with any of your competition?
If an SEO company you are considering is actively working with a direct competitor firm, there is a conflict of interest. It is possible to still work with a company handling other law firms, as long as none of these firms is your direct competition. Direct competition means that the law firm is also handling the same kinds of cases within the same locality.
Be wary of fixed contracts
Do not commit to a fixed long-term contract. SEO and digital marketing need not be a financial burden for your firm. As such, it is best to check if the provider offers short-term or monthly contracts. This way, you can have a better feel of your working relationship with the company and decide later to renew the service if you are satisfied.
Check feedback and client case studies
Feedback from previous clients is an essential gauge in an SEO company’s quality of service. If you can, find out who the company has worked with in the past. Do you know any of these law firms? Will you be able to contact them and ask for their feedback? Dig a little deeper on the company’s reputation before you entrust them with your marketing campaign.
Now that you have an idea of what to look for, the next step is to search for an SEO firm that is right for your needs. If you are checking online, do not go for the top ad on Google right away. Contact several companies you find online, but at the same time ask for referrals from other lawyers.