Much like any other product’s evolution, the consumption of the podcast has changed recently. Spotify’s Chief Content and Advertising Business Officer recently stated that the pandemic has given people more time “to consume podcasts in different times and different ways.”
Spotify also didn’t forecast listening habits reverting back to normal once the world is back to the way it was. Podcasts now have a constant, flexible presence in people’s lives, enabling them to connect with new people and ideas daily.
As a result, ow ins the perfect time to start podcasting. However, before you rush into things, keep these essential tenants in mind first.
Create a Perfect Name
Much like a good book, blog, or TV show, your project needs a great name. This will serve as the first impression for listeners while being a helpful tagline of why they keep coming back.
For comedic podcasts, feature a witty remark with some quality puns. If your subject matters are more serious in tone, then a formal, contemplative title is more appropriate. This is the opportunity to set the mood your podcast will provide.
Closely consult Namestormers’ feature of what goes into naming a podcast well. They provide helpful tips such as remembering who your audience is, and legally protecting whatever name you choose. They also advise you to omit your name from the title unless you are someone famous, due to it being unlikely to draw viewers in. With their guidance, you will be equipped to come up with something that lures new listeners into the fold.
Let Your Guests or Co-Hosts Talk
There may be a temptation with your own podcast to speak as much as possible, although this is not always necessary.
Give your guests time to fully articulate their thoughts. Try to see yourself as a curator of conversation rather than the main thrust of it. If you recognize that your podcast can be a platform for interesting speakers, each episode will be a refreshing experience for those tuning in.
A similar mentality should be adopted when interacting with your co-hosts on the air. Try not to view them as sidekicks or technicians who occasionally chip in with an opinion. Everyone needs to have a real stake in the show so that listeners feel like they are part of community dialogue.
Be Well Prepared
Being prepared for your podcast is an elementary point to make, but it does carry more weight than you might first consider. Making sure that you have the right equipment is an important measure. That means browsing the best microphones available in 2021 and making a few choice purchases, as well as securing suitable software, soundproofing equipment, and audio mixers.
Done properly, your podcast will be a sizeable investment, so anticipate some larger expenses. Loose talking points, guest bookings, and recurring segments are also worth outlining ahead of showtime. Give your podcast structure, and it will never run out of steam or experience a slump.