As you’re probably aware it is possible to create videos using screen recording and by capturing video footage from your screen. However what you may not realize is the full scope of its potential, and the different types of videos that you can create using it.
To give you a better idea of what screen recording is capable of, there are a few ideas that you can use to create different types of business videos:
- How-to guides and tutorials
Undoubtedly the most popular type of video that businesses create using screen recording are video tutorials. The fact that screen recording can capture video footage from a screen will allow you to ‘show’ each step in the tutorial being performed if it involves digital products.
More often than not the video tutorials that businesses create are software-related, but they could include other types of digital products as well such as eBooks, online services, websites, digital art, and more.
Other similar videos can be created in this way as well, including product demonstrations or reviews.
- Expert interviews
Although expert interviews are mostly recorded face-to-face, screen recording provides an alternative that is more convenient: Capture expert interviews via video calls.
Not only is it easier to arrange such interviews, but the logistics involved and budget that is required will be more manageable. The only caveat is that you may need to take steps to improve the quality of the video call – on both ends.
- VODs of live videos
Many businesses nowadays are starting to create live video content and stream on Facebook, Instagram, and other social networks. With screen recording you can capture the live videos that you produce and publish them as VODs on other platforms – or repurpose them into other types of content.
It should be noted that on some livestreaming platforms it isn’t necessary to record the videos separately as there will be an option to download the VODs. However not all platforms provide that option, and so screen recording can be used to fill the gaps.
As you can see there are lots of ways that screen recording can be used as a tool to create business videos. The ideas listed above are really just the start however, but they should help you to see how varied its use can be.
If you don’t already have a screen recorder you could use Movavi Screen Recorder for Mac as a place to start. It will let you record streaming video Mac or capture video footage of digital products to create business videos. More importantly you’ll have full control over the recording parameters, including the capture frame, audio sources, volume levels, frame rate, and more.
At the end of the day screen recording can help you to create a diverse range of business videos quickly and easily. It is certainly less involved than it is to record conventional videos, and you will be able to come up with content reliably using it.
To read more on topics like this, check out the business category.