Promoting a business is as important as the daily admin. A local business never has as much exposure as a nationwide chain, and therefore they have to work a little harder to become established and recognized. Customers may walk straight past your door if you do little to entice them inside, and that is where a perfect marketing strategy comes into place. Here are some top tips on how to creatively promote your local business and grow your prospects too.
Host a Special Occasion Event
If you are relatively new to the area, a special evening will capture people’s attention easily. There could be a theme, or it could be a casual affair for the community. However you play it, an event like this can draw in curiosity, which is the main goal. Humans are often drawn to a crowd and a peak of interest, so tap into this by giving them a reason to stop by. Find space in the budget to offer a free beverage to the first fifty people through the door and provide tasting platters, or quirky affiliate products in line with your agenda.
Introduce Discount Offers and Loyalty Schemes
For more established businesses, and new ones alike, the option of introducing loyalty schemes remains a popular route to success and engagement. Customers want to feel important to the local places they support, and rewarding their loyalty is an easy way to tick this box. Proven methods include stamp cards with a reward after ten stamps such as a free product or store-wide discount. General vouchers are also a guaranteed way to get people talking about you and wanting to see more, as every consumer enjoys saving money in retail and similar.
Try Out Email Marketing
Email marketing is often dismissed as a viable way to promote businesses. Many companies fear the spam folder of potential clients, but with engaging content, there should be nothing to worry about. Strive for professionalism and stay true to your brand voice in all promotional content. For advice on how to navigate professional graphics and find the right device for implementing this strategy, follow this link from Intel® Arc™ at Lenovo for some great examples. Be informative with the words and associated imagery, and don’t overreach.
Sponsor a Local Team
There is bound to be a local sports team or similar in need of a sponsor, and your business is the ideal one to help them. It puts your brand on the local map while promoting your venue in line with a community cause. People will regard you as benevolent, which further adds stature to your image and voice, and it will inspire customers to pay you a visit. The small act of paying for a uniform offers exposure and is simultaneously a nice gesture.
Competing with big brands is never easy, but more customers than ever are returning to local businesses for their food, retail, and entertainment. Finding ways to bring people in is a part of a larger, creative process that encompasses many aspects of strategy.