In 2022, more people around the world are running their businesses and building portfolios and networks online. This is great, as more people are learning essential skills for self-management while being able to be flexible too.
However, when it comes to showing appreciation for clients, it is easy to make the mistake of assuming that it is only something that larger corporations do, and so, many smaller businesses or even sole traders are potentially harming business relationships with clients. Yikes.
There are more than a couple of reasons why you should show appreciation for your clients, even if it is with a gift at Christmas, which will be discussed in this article. Enjoy.
They Build Relationships
When you are running a business, whether it has only yourself or 1,000 employees under your belt, you want to keep making money. The only way to do this is to find and keep good clients. Business is a world in which gift-giving is commonplace, usually around Christmas or Thanksgiving, depending on where you live. Even by sending corporate chocolate gift boxes, you can ensure that your clients will know that they are valued, and your relationship with them will continue to expand. Great.
They Show Appreciation
You wouldn’t be where you are without your clients and, especially if you are a smaller business, they can be the difference between you being successful or going under. Thus, they deserve some appreciation. Even by sending a small gift hamper, spa tickets, or even a diary, this can showcase that you took the time to think about them, and they will likely feel more appreciated and likely to send you work.
They Can Be Personalized
In 2022, there are thousands of types of corporate hampers available, so you don’t have to send cheese-based ones if that isn’t what your client likes.
There are preserve-based hampers, chocolate-based ones, and even skin care-based ones; ideal if your client is a skincare company. So, be sure to look around to find the right one for your client(s). You can now even get them personalized, so your clients’ names can be placed on pens, cards, or even the gifts themselves. Great!
They Aren’t Just for Christmas
Interestingly, depending on how well you know your clients, a gift hamper may do for more than just Christmas and Thanksgiving. You can send them on anniversaries of your contracts, or even if you learn that they have had good news, such as the birth of a baby for a senior member, or if they made the cover of Vogue magazine. It will make them feel that you are interested in them and enjoy having them as a client.
It Reflects Well
Finally, a core reason to send client hampers is that it reflects well on you. Your clients will likely tell their business associates, which will spread the word that you are serious about their business, which could lead to you getting more work, or getting a better name for yourself in the area you work in.